September 1–15, 2026

15 Days ofRuthless
Gratitude.

A challenge designed to reset your baseline — so you start expecting the good stuff.

15 days5 rotating practices3 live calls$88
Join — $88 See the 15 days

Doors close August 31

RG
Ruthless Gratitude — Sept
day 7 of 15
Why it hasn't stuck before

Your brain is built to
overlook your own good life.

Negativity bias isn't a character flaw, it's architecture. Threats get logged in permanent ink; good things get a sticky note. It kept your ancestors alive and it's currently making a perfectly decent Tuesday feel like nothing at all.

You can't affirm your way out of a structural bias. You train against it — deliberately, on a schedule, with people who care whether you showed up. That last part is the one everybody skips, and it's the one that decides whether any of it holds.

What you'll actually do

One daily practice.
Five rotating ones.

One practice you do every day, for all fifteen days. Plus a new one every third morning — five in total. You try each, keep what works, let the rest go. By day fifteen you'll know which one is yours.

1–15
Every day

The daily practice

The through-line. It starts on day one and runs to the last morning, underneath everything else. It's the piece most people are still doing a year later — the one participants describe as the reminder that never left their phone.

SEP
1–3

Practice One

Days 1–3

Scale. A blunt baseline for how much you've been walking straight past — and it is always more than you think.

SEP
4–6

Practice Two

Days 4–6

The one nobody expects to work, and reliably the one that does. Appreciation leaves your head and arrives in your body — you can feel your state change in the few minutes it takes. Past participants talk about this one for months.

SEP
7–9

Practice Three

Days 7–9

Two ends of the same day, held side by side. This is where you start finding gratitude in unsuspecting places — and it's usually where the tide begins to turn.

SEP
10–12

Practice Four

Days 10–12

One thing opens onto the next, which opens onto the next. It starts small and gets away from you in the best possible way.

SEP
13–15

Practice Five

Days 13–15

Three small shifts in wording that turn out to be three different lenses on the same day. Each one catches something the other two walk straight past — and most people are surprised by which one hits hardest.

Live only

A sixth practice

Done together on a call. It doesn't translate to a written prompt — it needs the room.

Live only

And a seventh

Also live. This one tends to travel — people take it out of the group and into their families and friendships.

♫
Plus a guided sleep meditation, yours to keep.A small addition last time that turned out to be the piece people kept — several are still using it a year on.
The honest part

I can't do gratitude for you.
But I can do it with you.

This only works if you decide it will. Confirmation bias cuts both ways: walk in expecting nothing and you will reliably find nothing. Walk in with actual intention and you'll be astonished at what has been sitting there the entire time. I can hand you the structure, the start date, and the accountability. The intention is the part that's yours.

"Gratitude isn't groundbreaking, but turns out I needed the accountability in order to actually do it every day… and it makes a difference if I actually do it every day. Thanks again, this was great."— AL
"Over one year later and I still have a daily gratitude reminder on my phone. This left an impact."— DK
"I didn't want to get out of bed and then I thought about my bubble and how I can shift my energy in just a few minutes. Now I'm walking and seeing all these things that make me feel satisfied."— EB
"The bonus sleep meditation was one of my favorite parts — I listen all the time when I can't sleep!"— DP
"I'm grateful for my creativity — holy moly I'm flowing now!"— CA
"My last gratitude is to everyone in this group for taking part and doing this together!"— DB
Hosted by
Chelsea Kane

Chelsea Kane

I run coaching containers for people who are very good at achieving things and very bad at enjoying them.

I started running this challenge because I'd read all the gratitude research and still couldn't make the habit stick alone. Turns out I didn't need more convincing. I needed a start date, a structure, and other people doing it at the same time.

So this is the smallest, most portable version of my work — no retreat center, no flights, no two weeks off. Fifteen days, a handful of practices, and a group of people who start on the same morning you do.

I can't do gratitude for you, but I can do it with you.

Everything included.

15 Days of Ruthless Gratitude
$88
Content and calls, together
  • The daily practice — running all fifteen days
  • Five rotating practices — three days each
  • Three live calls — Tue Sep 1, 8 & 15, 8AM PT / 11AM ET
  • Two extra practices — that only happen on the calls
  • All calls recorded — join live or go at your own rhythm
  • The private WhatsApp group — all fifteen days and beyond
  • The bonus — a guided sleep meditation, yours to keep
Join — $88

Doors close August 31

Before you ask

The honest answers.

I've kept a gratitude journal. It didn't do much.

Same, and that's most of why this exists in this shape. One practice, done alone, with nobody noticing whether you showed up, almost never holds. A daily through-line, five rotating practices, a fixed fifteen-day window, and a group doing it beside you is a completely different thing.

Do I have to come to the calls?

No. Every call is recorded, and plenty of people go at their own rhythm and never join live. The only things you'd miss in real time are the two practices we do together on the calls — and those get walked through in the recordings too.

I'm going to miss days.

You are. Each rotating practice runs three days precisely so a missed day gets absorbed instead of ending the whole experiment. Come back. Nobody is keeping a chart.

Do I have to post in the group?

No. Plenty of people read for a week before they say anything, and that's fine. But the ones who post are, reliably, the ones who finish.

How much time does it take?

About eight minutes a day.

What time are the calls?

8AM Pacific / 11AM Eastern — that's 4PM UK and 5PM in Spain, where I'll be running them from. Every call is recorded.

What if my life is genuinely hard right now?

Then you're precisely who this is for. This isn't about gaslighting yourself into "liking" the hard things. It's about recognizing that beauty and hardship can exist hand in hand.

The point was never to decide the hard thing is secretly fine. It's to make sure the hard thing doesn't get to eat everything else at the table.

What if it doesn't work for me? Can I have my money back?

There are no refunds — on purpose. I can't do the work for you, so make sure you feel committed to yourself before signing up.

You're taking a bet on yourself. And if you wouldn't bet on you, why would you ask anyone else to?

Is this only for women?

Everyone is welcome. The room tends to fill with women who are extremely capable and extremely tired, and that honestly shapes the tone.